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Tips and Tricks From the Best YouTube Makeup Artists

Updated: Mar 27

Some of the best YouTube makeup artists are the reason so many of us know how to do our makeup. Whether you watch for entertainment, to learn more tips and tricks, or both, we are all obsessed with the beauty gurus of Youtube. It seems like the beauty community keeps expanding more and more, as all of us are trying to learn the best way we can do our makeup like pros.


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Top tips and tricks we learned from some of the best YouTube makeup artists out there.

Jaclyn Hill

If you want dewy, luminous skin, then Jaclyn Hill is the YouTuber you need to follow. In 2020, it now seems like there are fewer and fewer tutorials online and more reviews or “entertaining” makeup videos. Jaclyn Hill is one of the few who still shows us all of the tips and tricks she continues to learn in her career. Here are her best tips for anyone (especially if you have dry skin) who wants a smooth, glowy complexion.


Tatcha Luminous Dewy Skin Mist

One of the best ways to see impressive results is spraying some setting spray directly onto your beauty sponge or brush while you’re applying your complexion products. Just spraying a dewy setting spray into your sponge while applying your foundation will help you get a flawless, skin like base that is going to help the rest of your makeup lie beautifully on your skin. You really could use any dewy setting spray, but the Luminous Dewy Skin Mist from Tatcha is one of the best.


Too Faced Born This Way Foundation

This is one of the best foundations available in Sephora. If you want a beautiful skin like glow, then this is the foundation you should pick up. Many of the best YouTube makeup artists use this in their routine. If you suffer from dry skin, especially in the dryer winter months, then using the Too Faced Born This Way Foundation by itself or paired with the Tatcha Luminous Dewy Skin Mist would be perfect for you.


Jackie Aina

Jackie Aina really impresses with her complexion routine. She has some of the most skin-like products, and her contour is always seamlessly blended to perfection. If you are someone who tends to have oiler skin, then some of her tips are going to be perfect for you.


Laura Mercier Translucent Loose Setting Powder

We all know this is one of the top-selling makeup setting powders of all time, but there are so many ways you can use this. If you tend to have oilier skin, you can use this to set your primer before you apply foundation. This is a technique that Jackie Aina swears by. Sure, this technique might sound different than everything you have ever heard about how to use powder and liquid products. However, if you use your primer and apply the lightest amount of translucent powder to the skin with a damp beauty sponge, then you can instantly smooth out and mattify your skin. This is perfect for anyone who suffers from oily skin that makeup just won’t seem to hold onto.


James Charles

It is no secret at all that James Charles is the king of eyeshadow looks. He is definitely one of the best YouTube makeup artists. There are so many out of the box and artistic looks that he continues to do on his channel. It seems as each week goes by, there is something new he is creating that completely blows our minds. Here are some of his top tricks on getting the most beautiful eyeshadow looks your mind can imagine.


Morphe X James Charles Eyeshadow Palette

Of course, if you are going to try out some of these artistic looks, then you are going to need his eyeshadow collaboration with Morphe. In every single YouTube video, he makes sure you can see him reaching for this palette because it has every imaginable color at such an affordable price. You really can make any look you can possibly think of. Whether you get the full size or mini version, this palette is a great addition to anyone’s collection or even as a Christmas gift for any beauty lover.


Morphe X James Charles The Eyebrush Set

If you want to do your makeup like the best YouTube makeup artists, then you are going to need more tools. Remember, an artist is only as good as their tools. Luckily, the days when you had to spend an arm and a leg on a single eyeshadow brush are gone. You can get every brush James Charles uses for under $60. The more brushes you have of different shapes and sizes, the more detailed your eye looks can be.


Nikki Tutorials

“Not to prime is a what? A crime.” These are the wise words of one of the best YouTube makeup artists ever, Nikki Tutorials. Nikki Tutorials swears by skin and eyeshadow primers. She has without a doubt some of the best makeup on all of YouTube, so it would be smart for us to follow her advice. In fact, she has been on YouTube for over 10 years now and doesn’t seem to be slowing down one bit. Here are some of her favorite primers.


Fenty Beauty Pro Filt’r Mattifying Primer

It’s no secret that Rihanna has one of the best makeup lines out there, so any primer from her line is sure to be a hit. Nikki Tutorials loves to use this particular primer in her t zone, which gets oily throughout the day. This is a great tip for anyone who gets an oily t, especially if you have combination skin. You want to add a mattifying primer where you are oily and a nourishing, hydrating primer where you tend to be drier.


P. Louise Makeup Academy Eyeshadow Base

This is an eyeshadow base that Nikki Tutorials swears by, and if you’ve ever used it, then you can see why. This eyeshadow primer has a texture like no other. It almost feels like a very dry concealer. You can get away with using a very tiny bit of it to cover your entire eye and get rid of any discoloration. Eyeshadow grabs onto this base and blends so beautifully that you’ll be wondering why this wasn’t always a part of your kit. Be sure not to add too much; otherwise, you will definitely experience some creasing.


Hopefully, there’s something here that you could learn from each and every one of these makeup artists. They all rock different skin types, tones, and styles of makeup with flair. As a result, there is doubtlessly something you could learn from each of them no matter what type of look you’re going for. Jaclyn Hill and Jackie Aina, the queens of complexion, are here to help all of us, while eyeshadow royalty like James Charles and Nikki Tutorials are here to ensure our eyeshadow looks get a second glance. No matter what beauty guru you decide to follow, they all have something new to teach you.


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