Traditional marketing techniques are giving way to strategies that are designed with modern clients in mind – and the old ways are no longer enough. So what are the top techniques for professional services firms today?
Before we consider the best marketing techniques, it’s important to nail down what exactly we mean by the term “marketing technique.”
Defining Marketing Techniques
Simply put, a marketing technique is anything you do to bring in new business or increase your firm’s visibility and reputation.
We’re not talking about strategies for closing sales once you have the opportunity – marketing techniques are all about generating those opportunities in the first place. These are methods for targeting promising markets, building your brand, and generating and nurturing leads to drive faster growth and higher profits.
There are many different marketing techniques both online and offline. Major offline examples include trade shows, networking, and in-person speaking engagements. Key online techniques include a firm’s website, ongoing search engine optimization (SEO) efforts and industry webinars.