Multiple Nail Salon of The Year Award-winning, SOHO is your one-stop-shop for all your beauty and grooming needs. With salons in Johannesburg and Cape Town, we are more than just a Mani/Pedi salon; SOHO transports and offers men, women, and kids a New York City experience whilst providing unique beauty & grooming services.
The bonus is our no-appointment policy, we operate on a walk-in, first-come-first-serve basis.
Expect vibrating massage chairs, chic décor, and the latest technology - and there’s parking reserved for customers right beside the entrance! [at the Sandton City store]
WOMEN, GENTLEMEN, PRINCE & PRINCESSES - MANICURE, PEDICURE, MASSAGE, THREADING, TINTING, WAXING
ACRYLIC AND GEL SYSTEMS, SHELLAC UV GEL POLISH, NAIL ART
THREADING, MASSAGES, TINTING
EYEBROW, LIPS, BODY, BRAZILIAN, BIKINI, MANKINI & MANZILIAN
JOHANNESBURG SANDTON CITY SHOPPING MALL ENTRANCE 6 CORNER OF RIVONIA & 5TH STREET SHOP L31C SANDTON, JOHANNESBURG +27.11.784.0370 | 1
Meet SOHO Nails Founder Getty Gizwa
SOHO is the brainchild of Ethiopian born entrepreneur Getty Gizwa who is making waves in SA in the business world. Gizwa began her career starting her firm G2 Media Inc 14 years ago in New York. G2 has gone on to provide global marketing, management, public relations, and event production services. Gizwa has procured the services of countless celebrities and dignitaries to visit, speak or perform in Africa including US President Bill Clinton and George W. Bush. She has also provided services for Morgan Freeman, Beyoncé, Jay-Z, Elton John, Shakira, John Legend, Usher, and many more. She has worked with South African Tourism and the South African Broadcasting Corporation, where she developed numerous campaigns to raise the country’s profile internationally as a world-class tourism and film-location destination.
With inspiration from the slick nail and beauty bars of New York and Los Angeles, SOHO Nails|Waxing |Beauty has been an instant success since it opened its doors in Sandton City in 2011. The customer is treated like royalty and everything has been designed especially for their convenience. Customers at the store are referred to as “guests” leading further to their high service ethos of treating everyone like visitors to their own home. It has been nominated for the fourth year in a row for “Nail Salon Of The Year” by Professional Beauty, an award it has won for the past three consecutive years.
SOHO represents the hip, chic, and avant-garde heart and soul of New York City. The salon has been launched by a New Yorker who wants to impart the essence of SOHO cool to South Africa’s cognoscenti and give them the experience to remember, while also utilising the latest technology to provide an unmatched salon experience. In the quest to achieve the authentic look and feel of the vibey New York suburb after which it is named, every detail has been considered. The décor includes state of the art manicure tables, pedicure chairs, and waxing rooms. The slick salon is Wi-Fi equipped for free customer use; it stays open late and keeps a composite profile on guests so that they are we.
“There is something very special about being able to devise a plan which addresses the ultimate comfort of our guests that is aesthetically sound and has optimal functionality and then being able to execute and bring it to fruition. There is nothing like SOHO in the market and I’m very proud of our growth in the South African market, says Gizwa.