WSI is an innovative agency with offices in over 80 countries and a very active digital marketing agency in Durban. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. There are no magic bullets when it comes to growing your business, however with over two decades of experience, we have discovered many Internet shortcuts for delivering exponential results.
Within South Africa, WSI has a very strong presence, with independently owned offices in Gauteng, Cape Town, and Durban. We take special pride in assisting small- to medium-sized enterprises with “taking the next step” in their Internet Marketing Strategy. But we don’t just stop there. WSI has also helped many corporates find their right strategy, meet their goals, and more. We’re ready to earn your trust and get you the results you’ve been looking for. It’s not about technical terms or lingo, it's about achieving your business goals.
We take pride in helping businesses make the most of the Rands they spend on Digital Marketing, by making sure that we focus not only on the Digital Marketing results but on the education we give our clients and the overall consultancy we give to each and every client to make sure they understand, value and get the ROI they need to help move their company forward.
What We Do
Complete end-to-end Digital Marketing Services Our services are designed as stand-alone, or can be strategically integrated to benefit from cross-platform synergies and compounded cost-reduction opportunities. In other words, we can get really clever and do a lot to accelerate your growth. If you’re not sure where to begin your digital marketing exploration, take a look at the strategies and services that we can use to solve your most pressing areas of concern:
Generate Leads & Sales Today The Internet is growing exponentially, especially in emerging markets such as South Africa. The opportunities for smart businesses to excavate this virtual goldmine are almost limitless. Business growth now favors the technologically advanced marketers who know how to unlock the unrecognised potential of the Internet. LEARN MORE Outdated or Ineffective Website? Have you looked at what your website looks like on a Smart Phone lately? Does your website grab people's attention in less than 15 seconds? From our extensive experience with Digital Marketing for a wide variety of industries, we know what it takes to make a website that works on every device and converts visitors into customers. After all, a website that doesn't convert is just an online catalog. LEARN MORE Complete Digital Strategy We love creating Digital Marketing Strategies that take our experience & creativity and combines this with our client's passion and knowledge of their industry. Having a dedicated, committed marketing team and an engaged, educated client is the surest way to digital dominance. LEARN MORE Be Found Online Back in 2010, only a few short years ago, the Internet comprised roughly 200 Million websites. Today there are over One Billion websites, a staggering increase of 400 percent and climbing. #MindBlown. Now think about how difficult it may be for people to find your products and services online without a little help. Every company should have a Search Engine Strategy. Do you? LEARN MORE Build Your Reputation As the digital economy becomes increasingly transparent, it is impossible for poor performing companies to hide from dissatisfied customers or disgruntled employees. Managing your digital reputation can be daunting and emotionally charged. Let us help you.
Our Digital Marketing Services Get Results
When you invest in any of WSI’s digital marketing solutions, you’ll have some of the top minds in the industry working on your campaigns to deliver the best possible results. No matter if you are in Durban, Joburg, or Timbuktu, we can bring the power of our global network to bear on your digital marketing challenges. We understand that no two businesses are the same, so we take the time to understand your organization and build campaigns that help you achieve your objectives. The team at WSI in Durban have delivered Digital Solutions to hundreds of South African businesses, and have the track record to be able to confidently say that they are experts in the field.
WSI is capable of implementing a full suite of digital solutions, but of course, we’ll work with you and determine which tactics are best-suited to help your business accomplish its goals. We’ll mix and match to come up with the perfect digital marketing plan for your business.
Our digital solutions are centered around four core areas: site, search, social and mobile. Some solutions may fit into more than one group or not entirely into one at all; don’t worry, the categories are just a way to loosely organize the many digital solutions we offer. So it’s like the starting point of your Digital Marketing understanding.
A website is an important part of any business’s digital presence because it’s often where potential customers go to get a first impression. Our site solutions cover frontline tactics such as website consultation, landing page optimization, and content marketing, which businesses can use to help tell their stories and entice potential customers into making a purchase. Analytics falls into this group because it’s equally as important to measure a website’s activity and how visitors are acting on landing pages and engaging with content. It's also critical for a business nowadays to know all the important metrics of their website. Included with the sats is also conversion architecture and analysis. While looking at your website statistics, through tools like Google Analytics, you are often able to make good judgements about areas of your website pages that might not be converting or performing as well as you'd have hoped. So every 3 months you should be looking at your conversion goals and possibly tweaking areas of your website to increase these conversions.
Search marketing revolves around attracting customers using search engines to your website by providing the answers or products they’re looking for. WSI’s search solutions include pay-per-click (PPC or Google Adwords as it is commonly referred to), display advertising, retargeting, and search engine optimisation campaigns. Each of these tactics has the ability to drive more traffic to your site, which means more opportunities to make sales (and increase profit!).
One thing is certain about social media: it gets more popular by the day. As adoption rates continue to rise globally and locally with each new social platform, savvy businesses are taking advantage of the ability to directly communicate with their customers in a social setting. Our social solutions include social, email, and video marketing, which are all methods businesses can use to increase their brand awareness and engage with their target audience to build customer retention. We also focus on social media training, and upskilling businesses and individuals to manage their own social media presence. We believe that companies should always have people in house to be able to respond correctly to queries from people on their social networks and that sometimes it is necessary to outsource the actual postings to another party. At least this way it doesn't get forgotten about.
Mobile is a slightly different case because some elements from site, search and social are also part of this group (since they can and should occur on mobile as well). But for the purposes of this pillar, mobile is important because the user adoption numbers for smartphones and tablets are through the roof, which means potential customers are now searching and engaging while they’re on the move. South Africa has one of the highest ratios of mobile phones to the population, and the mobile market in South Africa is incredibly active. Our mobile solutions include mobile marketing, an integrated digital solution for capitalising on the mobile customer, and through our overseas Partnerships, we are also able to offer very competitive template based, business service App Development as well. Of course with this, we can then integrate forms of Search, Site, and Social to make sure that your new business App gets downloaded, is used, and has regular content so that its value always stays high.
1st Floor, The Atrium Lifestyle Centre, 10 Old Main Road, Clifton Park, Gillitts Durban, KwaZulu Natal South Africa, 3610
Phone: 031 764 0776: Email: firstname.lastname@example.org